About
Jon Singer & 22sGems.
Jon Singer is a U.S.-based fine mineral collector and dealer, best known as the force behind 22sGems - a platform focused on sourcing and presenting top-tier gem crystals and mineral specimens.
Before entering the mineral world full-time, he was the founder of SINGER22, a successful fashion retail business he ran for decades. After stepping away from that chapter, he shifted his energy into the high-end mineral space, bringing a strong eye for aesthetics, branding, and curation with him.
The result is a modern, highly visual fine mineral brand that blends serious collector taste with strong presentation and storytelling, all centered around rare, high-impact specimens.
What sets Jon apart
Collector-first mindset
Jon is not just selling - he is deeply involved in building a personal collection of elite pieces (often labeled Personal Collection / NFS). His taste leans toward clean, high-impact, top-shelf specimens.
Sourcing & the hunt
A big part of the brand is "the hunt." Jon works directly with miners, dealers, and global sources to secure material that is increasingly hard to access, often emphasizing how limited or pocket-specific a find is.
Presentation style
Strong visual storytelling - backlit shots, natural sunlight, rotating videos - with an emphasis on color, luster, and movement. Frequent use of custom bases and clean, high-end display cases.
How it works
Private sales and Instagram-driven releases, with video appointments for clients. A mix of available pieces and showcase-only material from the personal collection.
Specialties & focus
- Tanzanite
- Natural / unheated, strong pleochroism
- Aquamarine
- Medina, Jaquetô, Shigar Valley, Vietnam
- Tourmaline
- Aricanga, Cruzeiro, Paprok, Malkhan
- Namibian Amethyst
- Buks, Streep, Pinky and more
- Illinois Fluorite
- Denton, Minerva, Annabel Lee
- Heliodor & Rare Beryls
- Ukrainian heliodor and beyond
Follow the hunt